What designers are rarely told - and what we can do differently.
Insider Insight challenges common assumptions in materials, sustainability, and specification. It exposes overlooked risks, incomplete narratives, and greenwashed claims - offering designers and decision-makers clearer questions to ask and deeper context to consider. The focus is not on trends, but on truth, transparency, and long-term consequences.
THE “NEW” SMELL MYTH
That “new” smell we associate with freshness or quality is actually offgassing—the release of volatile organic compounds (VOCs) used during manufacturing. These invisible gases linger in textiles, furniture, finishes, and everyday objects, continuing to emit long after the scent fades.
This is a living system. It will grow deliberately.
Members may request deeper intelligence. If you are exploring a specific material, object, or spatial question, I welcome thoughtful inquiries.